age segmentation


age segmentation
марк. возрастная сегментация, сегментация по возрасту (группировка населения в целом или потенциальных потребителей по возрастным категориям)
See:

Англо-русский экономический словарь.

Смотреть что такое "age segmentation" в других словарях:

  • segmentation — [ sɛgmɑ̃tasjɔ̃ ] n. f. • 1847; de segment 1 ♦ Littér. Division en segments. ⇒ fractionnement, fragmentation. ♢ Inform. Découpage d un programme en segments. 2 ♦ Biol. Première phase de l ontogenèse, au cours de laquelle l œuf se morcelle. ⇒… …   Encyclopédie Universelle

  • Segmentation marketing — Segmentation (sciences humaines) La segmentation est le découpage en groupes homogènes et distincts par un critère significatif (pertinent, mesurable et accessible). Les élèments du sous ensemble crée peuvent se substituer les uns aux autres.… …   Wikipédia en Français

  • Segmentation stratégique — Segmentation (sciences humaines) La segmentation est le découpage en groupes homogènes et distincts par un critère significatif (pertinent, mesurable et accessible). Les élèments du sous ensemble crée peuvent se substituer les uns aux autres.… …   Wikipédia en Français

  • Segmentation (sciences humaines) — Pour les articles homonymes, voir Segmentation. La segmentation est le découpage en groupes homogènes et distincts par un critère significatif (pertinent, mesurable et accessible). Les éléments du sous ensemble créé peuvent se substituer les uns… …   Wikipédia en Français

  • segmentation — segment seg‧ment 2 [segˈment] verb [transitive] MARKETING to divide a large group of people into smaller groups of people of a similar age or with similar incomes, interests etc, so that products that are most suitable for each group can be sold… …   Financial and business terms

  • age and life-cycle segmentation — The process of dividing the consumer market into different age and life cycle groups, e. g. 30 39 years old, married, two children under 10 years old, etc. See market segmentation …   Big dictionary of business and management

  • Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …   Wikipedia

  • demographic segmentation — Dividing a market into groups based on such demographic variables as age, sex, family size, family life cycle, income, occupation, education, religion, race, or nationality (see also market segmentation). While demographic segmentation has been… …   Big dictionary of business and management

  • market segmentation — the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the… …   Financial and business terms

  • market segmentation — The division of a market into homogeneous groups of consumers, each of which can be expected to respond to a different marketing mix There are numerous ways of segmenting markets, the more traditional being by age, sex, family size, income,… …   Big dictionary of business and management

  • geodemographic segmentation — Marketing segmentation in which consumers are grouped according to demographic variables, such as income and age, and identified by a geographic variable, such as post code or zip code. The base data is obtained from the census data. Two… …   Big dictionary of business and management

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